Sally Horchow


SALLY HORCHOW is a lifestyle expert, Broadway producer, journalist, on-air personality, celebrated L.A. hostess, and co-author (with her father, Roger Horchow) of The Art of Friendship: 70 Simple Rules for Making Meaningful Connections (St. Martin’s Press, 2006). Sally is the curator and host of “Very Good Looking” (online at, a lifestyle webshow and blog about finding and developing your own taste, with tips on everything from home design to entertaining to fashion, organizing, cooking, travel, and more. Sally recently completed a year-long consultancy with Horchow, the luxury catalog and online retail company started by her father over 40 years ago, serving as spokesperson and Lifestyle Director for the brand. She is a Haneyambassador, on the Board of Advisors for Indagare, and has served as a spokesperson for Pepperidge Farm and Philips Electronics. Sally is a theatrical producer, represented currently on Broadway with the revival of the classic musical, “Annie,” and most recently in the West End with the revival of “Passion Play.” Sally has worked as a journalist for the last several years, regularly contributing her original, witty point-of-view on all lifestyle trends — from entertaining, food, and travel to design, fashion, and art — to publications likeThe Wall Street Journal, LA: The Los Angeles Times Magazine, and Town & Country, and she has appeared as both guest and host on multiple national television and radio shows – from NBC’s Today to CBS’s The Talk. Earlier in her career, Sally built her expertise in many aspects of the entertainment and media industries. She worked at NBC’s Late Night with Conan O’Brien, was the executive assistant to Steven Spielberg, produced an independent film, and was an event planner, website producer, and interior designer. Sally grew up in Dallas, Texas, and received her B.A. from Yale University. She splits her time between Los Angeles and New York. 

Sally Horchow Style

Super Bowl Sunday with Sally Horchow